• For this assignment you are expected to research the CSR strategy of a company using their website, news articles etc. • Company : Nestle• In the slideshow, students should: • Identify Key CSR Stakeholders: List the organization’s primary stakeholders in
CSR (e.g., employees, customers, suppliers, local communities, shareholders, regulators, and environmental groups).
• Evaluate CSR Objectives Achievement: Analyze how the company currently addresses its CSR objectives for each stakeholder group. Highlight specific programs, policies, or initiatives that align with the company’s CSR goals.
• Recommend a Marketing Strategy: Propose a targeted marketing strategy to engage any unmet stakeholders. Suggest initiatives that can bridge gaps in CSR fulfillment (Check out B Impact Assessment (previous slide) to find initiatives)
Identify key stakeholders • Refer the figure
2
Evaluate CSR objectives achievement • Analyze how the company currently addresses its CSR objectives
for each stakeholder group. Highlight specific programs, policies, or initiatives that align with the company’s CSR goals.
3
Recommend a marketing strategy • Propose a targeted marketing campaign (or event) to
engage any unmet stakeholders. Suggest initiatives that can bridge gaps in CSR fulfillment (Check out B Impact Assessment (previous slide) to find initiatives) • Targets: Community • Initiatives (refer to B Impact Assessment criteria): Enhance civic
engagement • Marketing strategy objective: Partner with local non-profits and
social organizations to support community events and volunteer opportunities.
4
Recommend a marketing campaign • Campaign branding: ”Move with Purpose” Alo neighborhood
clean-up drives.. • Promotion outreach: social media with hashtags
“MoveWithPurpose” … Partering with local influencers… • Campaign or event details (execution wise)… • Others…
5
B Impact Assessment
• Adding a minimal number of green product attributes to promote a product as green
• For a product to be labeled “green,” it must meet regulatory guidelines issued by the Federal Trade Commission (FTC)
https://www.bcorporation.net/en-us/