Personal branding – Google Analytics with personal website.

The purpose of this assignment is to analyze the performance of your personal website using your knowledge and capabilities in Google Analytics.
-The Executive Summary is a maximum 2-page paper about the Google Analytics of your website
– The Executive Summary should explain the result of 5 different metrics from your google analytics page with at least one metric describing your audience and one describing the behavior for individual pages on your site. The remaining three are up to you as long as they provide valuable information about your website (stating that your bounce rate is 0% may be true but would not be interesting or help with insight into your website).
– The report must include an appendix after your Executive Summary. The appendix is not page-limited and should include a screenshot of each of the Google Analytics dashboards you used to analyze the 5 different metrics.