One of the articles for this week talks about how organizations often use the same words for mission and vision so many organizations sound alike in their

 One of the articles for this week talks about how organizations often use the same words for mission and vision so many organizations sound alike in their mission and vision. I think it is very important for organizations to tell what they do but not get too wordy. Staff and the community will not remember it if it is too long. What are your thoughts on this?