- Implementation and Evaluation: In this section of the project, you will develop a project calendar for implementation of your plan and decide how you will determine the plan’s success and when evaluations of the plan will take place.
- Develop a project calendar for launching the product or service, including key tasks involved in implementing the marketing plan, person(s) responsible for each task, and anticipated time frame for each task.
- Explain the determinants of success of the marketing plan. In other words, how will you determine that the goals of the marketing plan have been met? Support your explanation with specific examples.
- Explain when initial and ongoing evaluations of the marketing plan will take place.
- Explain any contingencies or alterations to the plan in the event of negative publicity or in the event of not having accomplished your goal at the time of an evaluation of the plan.