Consumers often invest a significant amount of time hunting down information about a product, brand, or service. In this assignment, you are going to reflect upon each step in the product investigation process.
Go online, pick a product or service you’ve been curious about but never tried, and dive into the consumer experience by answering these questions in a two to three-page reflection paper:
1. Identify the product or service that caught your interest and explain why.
2. Detail your approach to Google searches, social media exploration, or website investigation.
3. Did any brand stand out and build trust, or did the information leave you confused?
4. Switch to the marketer’s perspective. How would you enhance this information search for a better consumer experience? Is it necessary to use all the new technologies available in the outreach efforts or should sometime be spent to determine what works well for the intended audience?
5. Consider your cultural factors—how did your culture, subculture, beliefs, or values impact your search and overall experience?
With APA 7th edition citation and No similarity.