How would you describe performance management or organizational behavior management to a business owner who is unfamiliar with behavior analytic concepts and

How would you describe performance management or organizational behavior management to a business owner who is unfamiliar with behavior analytic concepts and principles? How would you compare and contrast current typical business practices (such as annual reviews or aversive control) to increase their interest in performance management? Please provide at least 1 quote from BF Skinner from Business, Behaviorism, and the Bottom Line in your response.