FILE to use: Facebook Insights Post Level – Excel
Looking at each month in the data, does including an exclamation point (“!”) in the text of our Facebook post seem to increase the post’s average lifetime “engaged” users (engaged users are users who clicked anywhere in the post)?
Explore the relationship between the inclusion of other key words in the text (data, science, etc.) and other metrics of interest (negative feedback, etc.).Prepare one interesting viz on these topics to share with the class.
Use a box plot to explore how negative feedback varies based on the hour in which a post appears.Are there certain posting times that seem to rarely receive negative feedback?
Be creative and come up with one or two insights by playing with the data. Document your conclusions within the dashboard/s you create.