Answer these two discussion questions, listed below. Please identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing. What new products have you purchased in the last two years that were priced using either...
“This assignment will be submitted to Turnitin and an AI tester.” Assignment 1: For the assignment this week, tell me why company culture and motivation would be important to understand as an executive of a publicly traded company. (Make sure that you look...
“Segmentation, Cognitive Biases, and Effective Communication” (Personal/Professional Branding Assignment – 10% of Grade) As marketers, we need to understand our prospective buyers and recognize that not all buyers are the same, think the same, or respond the same way...
