“This assignment will be submitted to Turnitin and an AI tester.” Assignment 1: For the assignment this week, tell me why company culture and motivation would be important to understand as an executive of a publicly traded company. (Make sure that you look...
“Segmentation, Cognitive Biases, and Effective Communication” (Personal/Professional Branding Assignment – 10% of Grade) As marketers, we need to understand our prospective buyers and recognize that not all buyers are the same, think the same, or respond the same way...
