Imagine you are launching a new product and need to develop an integrated marketing communication plan. What key elements would you include to ensure a cohesive and effective message across all channels (e.g., social media, PR, advertising, events)? How would you...
Imagine you are in charge of marketing a bubble gum that gives sequential flavors of a 4-course meal but runs the risk of turning the consumer into a giant blueberry. Address each of the following points in relation to this product: -Explain potential ethical issues...
Choose a well-known global organization (e.g., Amazon, McDonald’s, Zara, Unilever) that operates in multiple international markets. Research how the chosen organization distributes its products across different markets. Consider both physical (retail, wholesale) and...
– Weekly Post. With real business examples. Post must be creative, interesting, and explains in detail the current topic. – Add a title that can draw in readers’ attention. – Add images to help convey ideas and emotions to the reader. With...
Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company. Using a publicly traded, global company of your choice...
– Weekly Post. With real business examples. Post must be creative, interesting, and explains in detail the current topic. – Add a title that can draw in readers’ attention. – Add images to help convey ideas and emotions to the reader. With...
