What global marketing opportunities and challenges would you face if the simulation were based on a real-world international situation? Discuss the difference in the experience you would have without the assumptions built into the simulation (e.g., no...
Southwest Airlines and Whole Foods are businesses that practice conscious capitalism. Conduct research on either company. Identify, summarize, and defend three characteristics of either company that are consistent with conscious capitalism ideals.
Review your financial and market performance during the second year. Highlight the key features of the business plan presented to the venture capitalists: brand strategy,...
Review the seven Ps of services marketing. How would they change your strategy in the simulation? How do the challenges of executing the additional Ps of services marketing relate to your previous, current, or potential work experiences based on industry?...
Prior to beginning this discussion, please read Chapter 8: Importing, Exporting, and Sourcing, and Chapter 9: Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances in your text. First, select one of these companies: Walmart, Dunkin’...
In this week’s assignment, you will use the data you have collected so far to create the first half of your Marketing Plan. In Part 1, you will be analyzing your company and its market. The goal of this assignment is to really know your company and...
