Assignment Details
Before selling products internationally, business owners should evaluate prospective countries to determine if they are a good fit for the business. Many factors could potentially disqualify a country as a strong market location for your company.
Watch the following videos to learn about countries with the greatest opportunities for international success:
Several factors may disqualify a country from international consideration, including the following:
- Historically having political differences between the country and the United States
- A recent history of military actions or wars between the country and the United States
- Cultural, religious, or social differences and conflicts
After watching the videos, download this assignment template. Then, in a 3–5-page paper, respond to the following:
- Why is it important to closely evaluate countries before selling in them?
- What are 1–2 countries with great potential for American companies and why?
- Who are 1–2 countries that may not want to purchase American products and services and why?
- Why do American culture, values, and political ideologies matter when selecting international markets?