The company I choose to cover is Amazon and its Employee work conditions & company culture,
Plan to address how this organization could proactively and reactively respond, plan for, or address the crisis. This assignment will address the “WHAT” of crisis communications/planning; In your Media Strategy Response you will address “HOW”.
What steps can you take proactively to prevent these types of incidents from becoming major/negative media stories?
During a media-related crisis, how will you respond?
Who are the external stakeholders and how will you influence them?
What are the internal stakeholders and how will you influence them?
Why do you believe your plan will work?
What weaknesses exist in your plan?
With respect to word count, write clearly, fully, and powerfully to best complete the assignment).