EMPLOYEE BRAND AMBASSADORS: A KEY TO MOTIVATION & PERFORMANCE
When implemented correctly, a corporate brand ambassador program can be a powerful tool to improve organizational culture; increase employee motivation, retention and performance; and change external company perception. As an OD consultant, a brand ambassador program may be a tool that you consider implementing to create positive change within a client company.
For this Assignment, you select a company and research their brand ambassador program. As you research your selected company, identify how the brand ambassador program impacts the organization and consider elements of the program that you see as especially effective or that you may choose to change.
To prepare:
Choose a company from the list below and research their employee brand ambassador program.
Adobe
Coca-Cola
Deloitte
GE
Nokia