Using a nonprofit organization other than the one you selected for your marketing plan project, complete the following:
- Create an offer/opportunity matrix using Figure 3-4 on page 81 of Strategic Marketing for Nonprofit Organizations as your model. Explain your rationale for your choices.
- Using the seven characteristics of successful nonprofits (pp. 83–84 of Strategic Marketing for Nonprofit Organizations), describe how these apply to the nonprofit organization and how you would develop these characteristics if you were CEO or executive director.
- You may want to use the websites posted in Module One Reading and Resources section, such as Charity Navigator.
Submission, APA, 2 pages