Compare and contrast qualitative and quantitative research. 250 words
Matveev, A. V. (2002). The advantages of employing quantitative and qualitative methods in intercultural research: Practical implications from the study of the perceptions of intercultural communication competence by American and Russian managers. In I. N. Rozina (Ed.), collected research articles, Bulletin of Russian Communication Association "Theory of communication and applied communication" Rostov-on-Don: Institute of Management, Business and Law Publishing, 168(1), 59-67. Retrieved August 19, 2013, from http://www.russcomm.ru/eng/rca_biblio/m/matveev01_eng.shtml