Week Twelve: Super Bowl TV Spots Discussion Assignment
Assignment – Submission is required.
1. Review the Primary Purposes of Advertising PowerPoint below.
Primary Purposes of Advertising.pptx
2. Watch the Super Bowl commercials and pick three that you liked. Link to ads provided below.
Click on the link below to view Super Bowl LVl Ads :
3 For each of the three ads, identify the primary advertising objective — Inform or make the audience aware of the brand, Persuade the audience to try, or Remind those that have purchased of the benefit of the brand ). Also, were the commercials fresh and memorable? Use facts and reasoning to support your point of view. Was it an effective (communication objective met AND creative was fresh and memorable?) 150 word minimum. Text or file download below.